TikTok is introducing a new feature that allows them to lessen the volume of AI-made content appearing in their timelines. This initiative comes as the service disclosed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale rollout. This development comes amid a increase in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A large amount of this material is deemed “AI slop”, a term for substandard, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, from computer-generated images to educational videos, and we want to offer the community the option to adjust the amount of that, depending on their own preferences,” said a company executive.
AI on the Platform
The platform shared that there are presently over a billion videos on its service labeled as AI-generated. Collectively, more than 100 m media items are added to the app each day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Viewers will be capable of reduce or increase the level of AI-generated videos they watch by accessing the “manage topic” setting in the app and selecting the AI content topic. Further subjects that are already be controlled under the setting cover current affairs, style, aesthetics, and dance.
Content Labeling and Policies
The platform’s rules oblige users to identify lifelike AI-made content, and it bans malicious fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the service will henceforth attach an AI-generated tag to content produced via its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This measure is intended to deter users from trying to circumvent the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2m AI literacy fund for professionals and organizations to develop informative material about using AI responsibly. This project will support charitable organizations dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has justified its safety measures, during controversy over proposals to cut jobs for a large number of review team members in Britain. The company is set to cut 439 jobs in its trust and safety division in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most graphic content before it is viewed by staff. TikTok stated a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to intervention by its AI tools.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
